The Death Grip of HIV/AIDS Stigma:

Media Must do More to Break the Silence


When: Tuesday, April 1, 2013, 3:30-4:30pm


Where: Edwards Governance Room, Ornelas Student Center


Contact: Elizabeth Ponder | 903-923-2263 | cecs@etbu.edu 


The debilitating social stigma which accompanies HIV/AIDS around the world has itself made living with the disease even more dangerous and has literally increased the spread of the pandemic. Great responsibility lies with the mass media which have unintentionally given power to the social stigma and, additionally, have not adequately used their vast resources to bolster the efforts of those fighting for better prevention and treatment of HIV/AIDS patients in many cultures. While some recent media programs and campaigns have proven beneficial, more effectively communicated information is greatly needed. The spiral of silence theory provides a reliable framework from which to understand the role of mass media in this arena, as well as the stigma experienced and behaviors exhibited by people with HIV/AIDS.

Dr. Darrell Roe

Associate Professor of Communication
B.A., M.A., Baylor University;
Ph.D., University of Georgia