Our principal mission is to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought by:


Facilitating knowledge exchange and marketing problem solving among marketing educators, practitioners, and public policymakers. 

Offering opportunities for networking, career development and scholarly activities relevant to marketing educators. 

Fostering a culture for excellence in teaching. 

Supporting global initiatives for marketing educators. 

Utilizing cutting-edge technology to enhance our activities and offerings. 

Facilitating the application of marketing knowledge and tools to improve society.



General advancement of research, learning, teaching, and practice in the field of marketing and to encourage the extension and unification of knowledge pertaining to marketing. 

To present discussion groups, forums, panels, lectures, and similar programs. In addition, the Council publishes information dedicated to the attainment of its purpose.

Provide opportunities for scholars who are interested chiefly in particular areas within the general field of marketing to pursue their specialties.

Foster acceptance of marketing, by the public, educators, and executives, as a distinct professional activity and an evolving profession, in all fields of organized activity.

Provide opportunities for marketing educators to advance themselves through the sharing of scholarly papers, based on conceptual and research findings.


Offer the prestigious values of membership in an organization whose reputation for scholarship and intellectual integrity is unquestioned.



The AMA Welcomed Kevin Canfield to host a "Mastering Sales" seminar on February 18th. 











Kevin Canfield worked for Procter & Gamble for 37 years. He was a Sales Representative, Unit Manager and District Manager before finally moving to Northwest Arkansas to become a Group Marketing Manager on P&G's Walmart team. He spent his last 18 years managing three different category businesses at Walmart and in 2004 he became one of only four William Proctor Sales Managers in North America.