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"Marketing is everything and everything is marketing!"

While that sounds a little presumptuous, it really express the concept that in order for businesses to be successful, they must develop a marketing mindset, which places the customer at the center of all they do. This can be summed up by saying that, "Marketing is discovering and satisfying peoples' needs."

The ETBU marketing program seeks to develop students for the marketing profession and with emphasis on marketing strategies, metrics, and media, including the digital marketing arena.

 

 

 

 


Marketing Concentration (24 hours)


Required (15) Hours:

MKTG 3352 Consumer Behavior

MKTG 4321 Advertising

MKTG 4345 International Marketing

MKTG 4322 Marketing Research

MKTG 4326 Marketing Strategy

Plus Nine (9) hours from the following courses:

MKTG 3326 Retailing

MKTG 3356 Sales Management

MKTG 4350 Marketing Internship

COMM 3321 Public Relations

COMM 3309 Graphic Design 1

 


Marketing Minor for Business Majors (18 hours)


Required (9) Hours:

MKTG 4321 Advertising

MKTG 4322 Marketing Research

MKTG 4326 Marketing Strategy

Plus Nine (9) hours from the following courses:

MKTG 3352 Consumer Behavior

MKTG 3326 Retailing

MKTG 3356 Sales Management

MKTG 4345 International Marketing

MKTG 4350 Marketing Internship

MKTG 4322 Marketing Research

COMM 3321 Public Relations

COMM 3309 Graphic Design 1

 

 


Marketing Minor for Non-Business Majors (21 hours)


Required (12) Hours:

MKTG 2324 Principles of Marketing

MKTG 4321 Advertising

MKTG 4322 Marketing Research

MKTG 4326 Marketing Strategy

Plus Nine (9) hours from the following courses:

MKTG 3352 Consumer Behavior

MKTG 3326 Retailing

MKTG 3356 Sales Management

MKTG 4345 International Marketing

MKTG 4350 Marketing Internship

MKTG 4322 Marketing Research

COMM 3321 Public Relations

COMM 3309 Graphic Design 1